Mattel Inc. is the world's largest toy importing company based on revenue. The products produced by the company include but are not limited to Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and in the early 1980s, video game consoles.
Mattel was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el"). Handler's wife, Ruth Handler, later became president. On February 13, 2009, Mattel made a deal with 20th Century Fox to make the toys for Avatar.
The Avatar Toyline has a special feature, called the I-Tag, which comes with each figure, and is used as a stand for the 3.75 inch and Movie Masters.
The Avatar toy line includes some characters, creatures and vehicles that come with the I-Tag card.